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Privacy policy

Privacy Policy for LUV2BRD.com

Last updated: October 31, 2025

This Privacy Policy describes how LUV2BRD.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

1. Collecting Personal Information

When you visit LUV2BRD.com, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support or opt into our mobile messaging program. In this Privacy Policy, we refer to any information that can uniquely identify an individual as “Personal Information.”

Category Examples of Personal Information Collected Purpose of Collection Source of Collection Disclosure for a Business Purpose
Device Information Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site. To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site. Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels. Shared with our processor Shopify
Order Information Name, billing address, shipping address, payment information (not saved), email address, and phone number. To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. Collected from you. Shared with our processor Shopify
Mobile Information Phone number, SMS opt-in confirmation, and messaging preferences. To provide you with transactional, promotional, and marketing messages via text, including cart reminders. (See Section 2.A) Collected from you upon explicit opt-in consent for the mobile program. Shared with our trusted SMS platform provider.

2. How We Use Your Personal Information (Key Compliance Clauses)

We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

A. Mobile Messaging Program and Data Handling

We collect and use phone numbers and other Mobile Information you provide when you opt-in to our mobile messaging program. This data is used to send you marketing and promotional messages, transactional updates, cart reminders, and informational texts related to LUV2BRD.com.

Your phone number and Mobile Information will be shared only with our trusted service providers (e.g., SMS platform provider) for the sole purpose of enabling and operating the mobile messaging program. We do not sell, rent, or lease your phone number or other mobile messaging data to unaffiliated third parties for their independent marketing purposes.

B. Cart Abandonment Tracking

We use tracking technologies, such as website cookies, pixels, and plugins (Device Information), to monitor your browsing activity and shopping cart status. This information is captured to determine when a shopping cart has been abandoned, allowing us to send reminder communications via email or, if you have explicitly opted into our SMS program, via text message. By using our website, you consent to the use of these technologies.

C. Location Tracking

If you grant us permission through your mobile device settings or web browser, we may collect your general location data (e.g., city, state) using technologies like IP address lookup or GPS/device location services. This data is collected to analyze the geographic distribution of our customers, tailor product offerings, and personalize marketing messages (such as offering location-specific promotions or store details). You can revoke this permission at any time through your device settings.

3. Sharing Your Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

Data Sharing Exclusion for SMS Opt-in Data

If we share or sell personal information to non-affiliated third parties (such as for advertising purposes described below), we explicitly state that this data sharing or selling practice excludes text messaging opt-in data and consent. This SMS-related information will not be shared or sold to any third party for their own use, consistent with all applicable regulations.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

5. Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies.

  • Cookies Necessary for the Functioning of the Store: _ab, _secure_session_id, cart, cart_sig, cart_ts, checkout_token, secret, secure_customer_sig, storefront_digest, _shopify_u.
  • Reporting and Analytics: _tracking_consent, _landing_page, _orig_referrer, _s, _shopify_fs, _shopify_s, _shopify_sa_p, _shopify_sa_t, _shopify_y, _y.

You can control and manage cookies in various ways through your browser controls. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

6. Your Rights

  • CCPA (California Residents): You have the right to access the Personal Information we hold about you (the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
  • European Residents: You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

7. Do Not Track

Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

8. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

9. Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

10. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail or mail:

LUV2BRD

Address: 4425 Treat Blvd #106 STE C, Concord, CA 945214

Email: judith@luv2brd.com

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.

  • For U.S. Consumers: You may report your concerns regarding unfair or deceptive practices, including privacy violations, to the Federal Trade Commission (FTC) online at ReportFraud.ftc.gov.
  • For Canadian Consumers: You may file a complaint regarding the handling of your personal information with the Office of the Privacy Commissioner of Canada (OPC) under PIPEDA. Details and forms are available on the OPC website at https://www.priv.gc.ca/en/report-a-concern/.
  • For European Residents: You have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/.
  • All Other International Customers: Your Local Data Protection Authority (DPA) or the cross-border e-commerce network. Please contact your national consumer protection or data privacy regulator. Alternatively, use the econsumer.gov portal for cross-border complaints: https://www.econsumer.gov/